The Bachelorette is always a strong social contender, landing in the first spot in the Nielsen Social ratings every Monday. Last night’s finale was no different. Amobee Brand Intelligence monitored consumption around the reality show across 600,000 websites and social platforms. This is how the finale played out across the web:
While Kaitlyn Bristowe ultimately chose Shawn Booth as the winner, Nick Viall was the contestant that generated more digital consumption in season. Since the season 11 premiere, between May 18 – July 28, there was 98 percent more digital consumption around Nick Viall than around Shawn Booth. There are a couple of reasons for this; Nick Viall had previously been a contestant during the Andi Dorfman season of The Bachelorette so there was more name recognition, but more to the point Bristowe and Viall publicly admitted to having sex with each other during the season, breaking one of the show’s big unwritten rules of etiquette.
With the current The Bachelorette season wrapped up, focus shifts to the upcoming casting decisions. How high is audience interest in the publicly floated idea of comedian Amy Schumer starring as season 12’s Bachelorette? During the week she appeared on the current season of the show, between May 25 -31, 21 percent of all The Bachelorette digital consumption was related to Amy Schumer. Since than, between June 1 – July 28, 3 percent of all The Bachelorette digital consumption was Amy Schumer related which is actually a fairly high percentage considering she had no further official involvement with the show during that time period.
And how it played out on Twitter:
- Between 8 p.m. on July 27 – 5 p.m. on July 28 ET, there were 267,219 tweets around The Bachelorette finale including 172,746 tweets around the hashtag #TheBachelorette, 39,
816 tweets around the hashtag #TheBacheloretteFinale , and 29,187 tweets around the hashtag #TeamShawn. By comparison, there was only 3,672 tweets around the hashtag #TeamNick in the same time period. - Twitter sentiment around Kaitlyn’s decision was generally positive. Of the 267,219 The Bachelorette related tweets between 8 p.m. on July 27 – 5 p.m. on July 28 Eastern Time, 97,830 of those tweets expressed positive sentiment with 41,814 of the tweets expressing negative sentiment; meaning there were 2.3 positive tweets for every negative 1 around the finale.
- The Twitter account Princess Problems was the top influencer on Twitter around the finale, with the hashtag #PrincessProbz having
6,444 Bachelorette-related retweets between 8 p.m. on July 27 – 5 p.m. on July 28 ET. 