Twitter Partners With Cheddar for Live NYSE Video News

By Steve Safran 

CheddarTwitter is adding to its streaming video offerings with a partnership that will bring users live reports from Wall Street. It has announced a deal with Cheddar, a startup founded by Jon Steinberg, the former BuzzFeed President and COO. The companies made the announcement on Cheddar Monday morning:

Twitter CFO Anthony Noto (@anthonynoto) announced in that report that the shows would broadcast from the opening and closing bells at the New York Stock Exchange every day from 9 a.m. to 10 a.m. and again from 3 p.m. to 4 p.m. (ET).

“It’s another step in our broader strategy of live streaming content and live sports, live news and politics, and, of course, live entertainment,” Noto said in his interview. Twitter will be the exclusive platform for the shows, called “Cheddar Opening Bell” and “Cheddar Closing Bell.”

Cheddar does not have a strong Twitter follower list. It joined in February of this year and has 2,800 followers. It’s only following 159 people—a social media misstep. You have to follow users to get followers. Possibly holding it back: Cheddar is a paid service. It costs $6.99 a month. That’s a lot of cheddar.