The “Miss Universe” Pageant was a winner on Twitter this weekend, according to Nielsen Social. The controversial pageant ended up with 665,000 tweets by 6,317,000 unique authors.
Yes, we said controversial. The pageant awards women based on their looks, clothes, and whether they can form complete sentences. Let’s be real. Though that doesn’t make it much different from red carpet events — the SAG Awards came in second place last night with 5,179,000 unique authors and 252,000 tweets. Awards and pageant season make for good social television.
No one was thoroughly impressed with the show, except fashion verticals.
Get an up-close look at the utter madness of the #MissUniverse national costumes: http://t.co/YSCCsH5gCa pic.twitter.com/J7G5JfeHTL
— ELLE Magazine (US) (@ELLEmagazine) January 26, 2015
This year’s Miss Universe costumes are out of this world. http://t.co/WNMDnzthen pic.twitter.com/uo0tQmCjst
— Mashable (@mashable) January 26, 2015
There was just general misgivings about the entire affair:
If aliens ever choose to attack us, it will be because of the #MissUniverse pageant. — Rhett McLaughlin (@rhettmc) January 26, 2015
It seems like an oversight that Pitbull is not involved with #MissUniverse. This pageant is a magnet for Your Friend’s Creepy Uncle. -H — Heather & Jessica (@fuggirls) January 26, 2015
And then the fan favorite, Miss Jamaica, lost the whole thing to Colombia:
I really wanted #MissJamaica to win. I boo’d from my couch in unison with the crowd. #missuniverse — Stacy Wellborn (@stacywellborn) January 26, 2015
Breaking: Jamaica declares war on Colombia. #MissUniverse
— Mo Rocca (@MoRocca) January 26, 2015
It looks like #MissUniverse‘s world isn’t ready to a black, elegant, short hair and INTELLIGENT woman as #MissJamaicapic.twitter.com/ymuiLaaO4v
— Samy Nemir Olivares (@Samynemir) January 26, 2015
Either way, ‘Miss Universe’ as long as it exists, is made for social. Live, global, controversial, and full of chances to get snarky. What else would you tweet about?