“What if Seinfeld was still on the air?”, asked show runner and BuzzFeed Sports editor Jack Moore. 147,000 followers later, the 10th season of Seinfeld is off to a bang, airing exclusively in 140-character updates about ten times per day. No second screen or check-in app is needed to watch the newest social TV phenomenon. Just turn the dial to http://twitter.com/seinfeldtoday and get ready to read a lot of hilarious tweets about nothing.
George makes a fake website for Vandelay Industries. Jerry dumps his gf for moving her lips when she reads. Kramer claims to know Jay-Z.
— Modern Seinfeld (@SeinfeldToday) December 10, 2012
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How did show runner Jack Moore launch season ten without negotiating a deal with Sony Television, NBC, or even Jerry Seinfeld himself? All it took was a few clicks. Muck Rack’s blog (the community of journalists I help run) scored an interview with Moore on premiere day. “Sure there are a lot of episodes with problems that cell phones would solve,” Moore said. “But the Internet would add in a whole new bunch of issues for them to deal with.”
Tune in for an exciting season of Seinfeld that not even bad Nielsen ratings will be able to take off the air.