TV news vets quit, launch online video startup

By Cory Bergman 

WISC news anchor Katy Sai and photographer Jay Olsen were tired of fighting for time to produce longer, relevant stories, so they quit and launched Storybridge.tv. It’s a showcase for in-depth pieces, but more than that, their goal is to create communities around great stories. “We found that communities of people were thirsty for information,” Olsen said. “When you do extended coverage, it allows people to gather around this story thread.”

They’ve also created a nonprofit arm to Storybridge.tv called StoryFund. “My hope is that we may be able to get grants or charitable donations to support series that are socially valuable but don’t have a natural commercial appeal for companies,” Sai said. While it may not make them rich, I think it’s a terrific idea. (Thanks for the tip, Allen!)

Advertisement
Advertisement