Just last week, Cory noted how a broad spectrum of innovators are stealing the ball from broadcasters when it comes to traffic. I just watched a presentation from Navteq/Traffic.com that brings the point home. Though the demo was aimed at broadcasters – showing off the latest technology and interactive broadcast maps, it served more to drive home the point that the traffic franchise will leave TV – and fast. Traffic.com’s proprietary system of sensors, probes, reporting and other add-ons is an expensive proposition for the company — but it will increasingly own the space – leaving TV sites to beg for scraps and pay hefty license fees to get decent traffic data online. In many markets, the only thing more important than news and weather — is traffic…
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