What are you obsessed with right now? When it comes to television shows, The Hollywood Reporter and Facebook have teamed up to find out. Yesterday, THR launched their “TV Obsession Index” which sources from Facebook to rank the shows that have you talking.
Nick Grudin, Diretor of Media Partnerships at Faceboook said in a statement:
The aggregate conversation happening about TV on Facebook creates a new and valuable window into the programming that audiences are excited about and moved by. The Hollywood Reporter has the unique editorial insight to put this data into context for the industry.
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It’s also interesting to note that most of the shows on THR’s rankings weren’t number ones on the Nielsen Twitter ratings last week. There’s something about live, reality TV events that get Twitter rolling, while people seem to be sharing about things they actually like on Facebook. This is something that ListenFirst is also tracking with their Digital Engagement Index for brands and Digital Audience Ratings which combs all platforms (except Twitter because of their relationship with Nielsen) for chatter. Those ratings are published weekly in Variety.
And it’s not just ranking Facebook mentions (though it is also that) but the launch post yesterday also provided insight as to who was posting about television. “The Walking Dead” and “Sons of Anarchy,” both male-targeted shows, were being talked about by women. Is it totally backward for me to suggest that’s because of Daryl and Jax? Is that just me? In any case, there’s opportunity, since Facebook has more data on us than government agencies probably do, to get deeper into demographics and tell a better story about why people are talking about certain shows on social media.
Here’s the rankings for this last week:
