The CW, a network originally known for younger-skewing scripted entertainment fare, is now taking a swing at professional golf.
The Nexstar-owned broadcast network has partnered with Saudi-backed LIV Golf to become LIV’s first-ever exclusive broadcast and streaming partner with a multiyear deal starting with the 2023 LIV Golf League season.
In 2023, The CW will broadcast and stream the 14 global LIV Golf League events. Weekend tournaments will be shown live on The CW and its app on Saturdays and Sundays, as well as on the app on Fridays.
“Our new partnership between The CW and LIV Golf will deliver a whole new audience and add to the growing worldwide excitement for the league,” said Dennis Miller, President, The CW Network. “For The CW, our partnership with LIV Golf marks a significant milestone in our goal to re-engineer the network with quality, diversified programming for our viewers, advertisers and CW affiliates.”
The deal marks the first time The CW has been the exclusive TV home for any mainstream sports league in the network’s 17-year existence, and is one of a handful of changes made at the network over the past several months since Nexstar acquired a majority share.
Changes included The CW cancelling more than half of its scripted TV slate ahead of the 2023 TV season before the deal closed as Miller looks to focus on cheaper originals, imported series and less younger-skewing content.
“This is a momentous day for LIV Golf as this partnership is about more than just media rights. The CW’s nationwide reach as America’s fifth broadcast network, will provide accessibility for our fans and maximum exposure for our athletes and partners,” said Greg Norman, CEO & Commissioner of LIV Golf. “The CW recognizes the enormous interest in and potential of our league and with their support, more fans will experience the energy and innovative competition that LIV Golf is using to reinvigorate the sport.”