There were lots of wins last night during the 58th Annual Grammy Awards and brands were in on that action. Across platforms, different brands saw the most follower growth, according to Engagement Labs.
To the #GRAMMYs, nominee #FlorenceWelch wore a #GucciPreFall16 embroidered gown and gold rings with gemstones. pic.twitter.com/QeKf169NVp
— gucci (@gucci) February 16, 2016
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On Facebook, Hilton Hotels & Resorts saw the most growth with 972 followers on Monday. Gucci gained the most Twitter followers with their red carpet coverage, snagging 5,039 new followers. Gucci also topped out on Instagram with 11,687 new followers the day of the Grammy’s award show by posting red carpet looks. Also performing well on Facebook was People magazine, with an overall eValue score of 92.66. People Magazine also boasted the most active user base of all the sponsors.
This tribute has me dancing in the aisles! #GRAMMYshttps://t.co/mQsWvS0miN
— Aflac Duck (@aflacduck) February 16, 2016
Hyundai placed a close second with the second highest eValue and Engagement scores followed by Akamai Technologies in both categories,according to Engagement Labs’ method. Highest Responsiveness was scored by Aflac with a score of 76.16.
On Twitter, Hyundai scored the highest eValue score of 70.24 with the highest responsiveness score of the top ten sponsors. CÎROC Ultra Premium drove the highest engagement by leveraging the #GRAMMYs hashtag leading up to and during the event to ask fans their opinions on who they thought would win.
Although Gucci and CÎROC kept it classy, it sounds like that Aflac Duck should go to every award show.