ABC is making a bet that they are dominating your Twitter feed on Thursday nights — and if “Scandal’s” success in past year is any indication, the highly promoted Fall 2014 lineup is going to be hard to ignore. Herewith, a mini-guide to how they make it work:
#TGIT: “Thank God It’s Thursday” is the blanket tag ABC is using to promote the “Grey’s Anatomy,” “Scandal,” and “How To Get Away With Murder”
Get ready to live tweet with the #Scandal cast on Thursday! #TGIT pic.twitter.com/IhYPPfh8dA
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— Scandal (@ScandalABC) September 23, 2014
#CALZONA: “Grey’s” fans have an endearing way of blending couples’ names together to form hashtags and show their support, fury, and envy of whatever the couple is dealing with at the time. Some work better than others (#Jolex hasn’t really caught on yet). This one refers to the ever dramatic Callie and Arizona plot; and it just so happens that the actresses are the most active live-tweeters and use the tag to refer to themselves. ABC’s reported bumps in Twitter engagement when stars live-tweet.
@SaraRamirez will you be live tweeting during the @GreysABC season premiere? #TGIT (tomorrow)
— Chloe (@Calzona_GA) September 24, 2014
Meanwhile, “How To Get Away With Murder” is an unknown, but already the network has added Twitter handles of the actors in their promotional material in preparation for the big day. A show centering around covering up your crimes is bound to have a few #WhoShotFitz moments.
Follow the cast on Twitter and get ready to live tweet next week! #HowToGetAwayWithMurder #FollowFriday pic.twitter.com/ABi4XZcFdo
— How To Get Away ABC (@HowToGetAwayABC) September 19, 2014
With entire casts tweeting and an already dedicated (if not obsessed) fan base, Thursdays really do belong Shonda Rhimes and Twitter. It will be interesting to see how it plays against Thursday Night Football on CBS, but these aren’t shows you can just save for later anymore, they’re live action events, too.