TelevisaUnivision’s new global Spanish-language streaming service ViX will be available on the Roku platform in the U.S. and Latin America.
ViX’s free, ad-supported video on demand offering will premiere on the Roku platform on March 31, with over 100 channels, an electronic programming guide, and a large content video on demand experience.
“Roku has been a great partner of our streaming products, and we are pleased to expand our relationship to the new ViX, the world’s largest Spanish-language streaming service, bringing 40,000 hours of a broad range of entertainment, sports and news content in one streaming destination for Spanish speakers,” said Adam Waltuch, svp of streaming partnerships at TelevisaUnivision, in a statement. “With this new distribution agreement, we are bringing ViX to a massive audience and working with a market leader across the entire region.”
Last month, TelevisaUnivision lifted the curtains on its new two-tierstreaming service. Under the ViX brand name, the offering includes an AVOD tier and an SVOD tier, branded as ViX+.
With the launch of ViX on March 31, TelevisaUnivision’s previous streaming offerings will be combined into the new service. Current Roku users with the PrendeTV channel in the United States, as well as those in Latin America with the former Vix channel, will be redirected to the new AVOD ViX channel, where they will be able to enjoy the more than 40,000 hours of great content already available at launch.
“We are excited to welcome the new ViX channel to the Roku platform in the U.S. and Latin America and bring this unmatched Spanish-speaking library of content into the homes of millions of Roku users,” said Adriana Naves, head of content distribution for Latin America at Roku. “By adding the ViX shortcut button on our Roku remote controls in Latin America, we will make it even easier for Roku users to access all the great Spanish-speaking programming offered on ViX.”
Starting March 31, the ViX AVOD channel will be accessible on Roku in the United States, Mexico, Argentina, Chile, Colombia, Costa Rica, El Salvador, Honduras, Guatemala, Nicaragua, Panama and Peru. Beginning next month, the ViX shortcut button will be available only in Latin America on Roku remote controllers and Roku TV models, allowing customers to access ViX content conveniently and fast on their Roku devices.