TelevisaUnivision’s Streaming Service ViX Launches Today

By Jessica Lerner 

TelevisaUnivision’s streaming service ViX is now available to all users in the U.S., Mexico and most of Spanish-speaking Latin America.

“Today marks a new dawn in Spanish-language streaming with the launch of ViX, adding another giant step in the transformation of the new TelevisaUnivision: Hundreds of millions of Spanish-speakers in the U.S. and most countries in Latin America will have a dedicated streaming platform that’s made for Spanish speakers  and made by Spanish speakers,” said Pierluigi Gazzolo, president and chief transformation officer of TelevisaUnivision, in a statement. “We are so proud to be able to offer this amazing content with a broadcast-like experience across all genres, in the form of linear channels as well as on-demand. All advertising supported, and importantly… for free.”

The free, ad-supported video on demand tier is available on all major mobile platforms, connected TV devices and at vix.com. This includes Apple iOS and tvOS devices, Android mobile and Android TV OS devices, Amazon Fire TV, Roku devices and Samsung Smart TVs.

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ViX is a two-tier service in one app, with a free advertising-based video on demand product that launched today with over 40,000 hours of content and a subscription video on demand alternative, ViX+, that will begin in the second half of 2022 with 10,000 more hours in the first year.

“The ad-supported tier of ViX is the ideal way for viewers to first experience our brand, our content and our vision. This incredible collection of live news, sports, and entertainment programming for the whole family, offered in an AVOD free service, will make it the indispensable streaming product for Spanish speakers in the U.S. and Latin America,” said Rafael Urbina, evp and gm of ViX. “Our linear programming includes exclusive channels dedicated to original content created for ViX. Importantly, most of our content was produced in Spanish, not just translated into it, and more than 50% of the ViX offering is exclusive to our service. Also, we couldn’t be more excited about ViX being the digital destination of the FIFA World Cup Qatar 2022 in Mexico, starting on April 1st with the draw.”

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