View Post Ratings Networks Catching On To Changing Ad Models By Karen Fratti on Apr. 14, 2015 - 2:22 PM Time Warner and Viacom are changing the way they approach certain advertisers, straying from the industry standard of paying for how often an ad was seen, and instead based on how viewers interact.
View Post Twitter Nielsen and Twitter Promote New Metric for Entertainment Marketers: Tweets Per Impression By Adam Flomenbaum on Feb. 5, 2015 - 3:26 PM First reported by Variety yesterday, Nielsen Social has begun to approach TV networks with a new metric (not included in the current Nielsen Twitter TV Ratings): tweets per impression.
Gaming | Social TV Zynga's 'Draw Something' to become social CBS game show By Natan Edelsburg on Jun. 16, 2012 - 4:00 PM A major TV development deal has been announced where CBS has won a bidding war to develop Zynga's newly acquired "Draw Something" into an interactive game show. Variety is reporting that the show will be produced by by Sony Pictur ...
