Social TV Microsoft launches 'Polymorphic Ads' to reach multiple screens By Natan Edelsburg on Jul. 6, 2012 - 7:44 AM The second screen advertising space is heating up. SecondScreen networks is growing their footprint as the go-to for multi-device, in-synch social advertising, but competitors are on their way. Microsoft recently launched "Polymor ...
Social TV SecondScreen Networks expands into Europe with Webrangers By Natan Edelsburg on Jul. 6, 2012 - 7:32 AM SecondScreen Networks, the popular advertising platform to reach multiple screens in sync has announced their first partnership in Europe. The NYC-based company will now offer solutions for an Amsterdam-based social TV agency call ...
Research | Social TV Study: phones distract from TV, but ads in sync boost recall By Natan Edelsburg on May. 29, 2012 - 8:52 AM Hill Holliday and SecondScreen Networks recently partnered to conduct a survey on the role a smartphone (the second screen) plays in one's attention to TV commercials. With smartphone penetration in the U.S. at 44% by the end of 2 ...
