View Post Research Nielsen: Total Social TV Measurement Relies On Linear By Karen Fratti on Apr. 27, 2016 - 1:21 PM According to a new report.
View Post Ratings | Research 68% of Twitter Convos Happen During Live Broadcast By Karen Fratti on Dec. 16, 2014 - 1:15 PM Most Twitter conversations around television happen during the live broadcast, during the event whether it’s the finale of “Sons of Anarchy” or a good football game. Brands though, are starting to run campaigns t ...