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Advertising/Marketing

Brands, Not Fans, Are Bringing ‘Community’ Back

By Karen Fratti on Feb. 9, 2015 - 3:00 PM

Honda announced today that it will be the presenting sponsor on Yahoo

How Cinnabon became part of the social TV conversation around Breaking Bad

By Natan Edelsburg on Oct. 1, 2013 - 3:05 AM

The best brands in the world today have smart and savvy social media teams who are curators, writers, community organizers and always paying attention to what’s happening in pop culture. Just over a week ago as the second to ...