Social TV Exclusive: CBS launches 'Fall Previews' with new social features By Natan Edelsburg on Aug. 16, 2012 - 10:40 AM We're halfway through August, which means that the summer's end is near. Fall TV season is slowly but surely kicking into high gear, and even though it's not even Labor Day, networks are using social to begin to tease and build bu ...
Social TV How TV brands are honoring fans with social awards By Natan Edelsburg on Jun. 14, 2012 - 10:50 AM If you thought the conclusion of the 2011-2012 TV season would mean a lack of social TV news, the space isn't slowing down a bit. Now that summer shows are beginning and much of primetime TV is coming to a conclusion until the fal ...
Social TV Exclusive: CBS.com launches social TV platform 'CBS Connect' By Natan Edelsburg on May. 7, 2012 - 12:30 PM Social TV continues to mature and become the main web strategy for major TV networks. CBS.com has just launched CBS Connect, "a new social hub connecting fans with each other and CBS stars." The site will be a single destination w ...
Social TV How CBS leveraged social for Academy of Country Music Awards By Natan Edelsburg on Apr. 9, 2012 - 7:29 AM CBS.com saw a 331% growth in social media comments compared to last year's Academy of Country Music Awards (ACMs). Additionally, their linear ratings for the night the awards aired (April 1st) were impressive. "For the night, CBS ...
