Both the vice presidential debate and the second presidential debate drove social engagement for the week, according to the Nielsen Social Content ratings. Here are some of top moments of Sunday’s match up between Hillary Clinton and Donald Trump.
- Activity for the TV event peaked between 10:00pm and 10:14 p.m. ET when 5.6 million interactions occurred as the candidates discussed taxes and Syria.
- Each person tweeting about the debate interacted 7 times on average. “Trump” was mentioned in 5.5 million tweets while “Hillary” was mentioned in 2.1 million tweets.
- There were 47.2 million interactions on Facebook about the event. 63 percent of people who interacted with the debate on Facebook were female and 41 percent were under the age of 35
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