It’s time for the top 10 most-engaging ads of the week as ranked by digital share of voice*, powered by iSpot.tv.
This week was dominated by the incumbents, with only two new ads cracking into the top 10. At fourth, KFC’s “State of Kentucky Fried Chicken Address” debuted with 1.1 million online views and over 11,000 social actions for an overall digital share of voice of 1.36%. And at seventh, the other newcomer was “A driver’s Live: Driving Matters” supporting Mazda’s 2016 MX-5 Miata, generating nearly 600,000 online views and over 4,000 social actions.
Otherwise the list looked very similar to last week, with Supercell repeating its dominance. The mobile game developer retained the top three positions, all in support of its “Clash of Clans” title. “Ride of the HOg Riders: Call in the Cavalry” was again in first place, with over 7 million online views as 22,000 social actions for a 4.42% digital SOV score. “Balloon Parade” moved from third to second with 2.5 million online views and over 10,000 social actions for a 1.72% digital SOV, while “Shocking Moves” fell to third on 2.6 million online views but almost 9,000 social actions for a 1.66% digital SOV.
Supercell’s ad for “Boom Beach” meanwhile shot up from 8th to 5th, with 1.6 million online views and nearly 2,000 social actions. That gave Supercell four of the top five most-engaging ads of the week.
The only other chart movement was the return of three ads that fell off the list last week. Apple’s “Us” ad for the Apple Watch reappeared at No. 8 with, and the Ad Council had two spots get back on the list with “Diversity & Inclusion: Love Has No Labels” and the Elmo-themed “Brushy, Brush.”
iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing, and Yahoo!
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Clash of Clans: Ride of the Hog Riders: Call in the Cavalry
4.42% Digital SOV 7,485,980 Online Views 22,226 Social Actions
2. Clash of Clans: Balloon Parade
1.72% Digital SOV 2,520,750 Online Views 10,381 Social Actions
3. Clash of Clans: Shocking Moves
1.66% Digital SOV 2,696,627 Online Views 8,820 Social Actions
4. State of Kentucky Fried Chicken Address
1.36% Digital SOV 1,194,607 Online Views 11,811 Social Actions
5. Great Plan
0.74% Digital SOV 1,640,051 Online Views 1,870 Social Actions
6. Jake From Planet State Farm: Coneheads
0.58% Digital SOV 49,796 Online Views 6,220 Social Actions
7. A Driver’s Life: Driving Matters
0.54% Digital SOV 597,669 Online Views 4,142 Social Actions
8. Us
0.48% Digital SOV 578,820 Online Views 3,437 Social Actions
9. Diversity & Inclusion: Love Has No Labels
0.40% Digital SOV 164,325 Online Views 4,389 Social Actions
10. Brushy, Brush
0.40% Digital SOV 908,893 Online Views 883 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.