Stranger Things Beats Obi-Wan Kenobi in Head-to-Head Competition

By Jessica Lerner 

When you stack up Season 4 of Netflix’s Stranger Things against Disney+’s Obi-Wan Kenobi in a streaming showdown, there was no competition during the first three days that the shows went head-to-head last week: The kids from Hawkins won in a landslide, according to Nielsen.

Stranger Things delivered 5.1 billion viewing minutes across its four seasons compared to 1 billion for the first two episodes of Obi-Wan Kenobi.

The release of Stranger Things Season 4 made it only the third title to ever break the 5 billion weekly viewing minute mark and placed it third overall. The current seven episodes of Season 4 accounted for over 4 billion minutes by themselves.

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For Disney+, Obi-Wan Kenobi represents the largest original series premiere weekend ever on Disney+, and only the third non-movie title on the streamer to exceed 1 billion viewing minutes.

While Stranger Things has more and longer episodes when compared to Obi-Wan Kenobi, the latter had a slight advantage in its first episode, racking up 6.2 million total viewers on Friday compared to Stranger Things’ 6.0 million. However, looking at the entire premiere weekend tally, Stranger Things Season 4 Episode 1 attracted 12.7 million viewers in the average minute versus Obi-Wan Episode 1’s 11.2 million viewers.

Average Audience Proj (000) Friday, May 27 Saturday, May 28 Sunday, May 29 Weekend Total
Obi-Wan Kenobi S1 E1 6,215 3,006 1,955 11,176
Stranger Things S4 E1 5,974 3,987 2,757 12,718
Minutes Viewed (in Millions) Friday, May 27 Saturday, May 28 Sunday, May 29 Weekend Total
Obi-Wan Kenobi S1 E1 329.4 159.3 103.6 592.3
Stranger Things S4 E1 454.0 303.0 209.6 966.6

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