While Twitter was generally pleased with the way Mad Men turned out, there were some specific plot points driving the conversation and some unexpected brand bumps. Amobee Brand Intelligence measured the social consumption around various topics surrounding the big finale, finding that, if anything, Mad Men has social media talking about Coke and, of all things, the real creative mind behind the iconic commercial.
From Amobee:
Around the last minute of the Mad Men final episode; where Don Drapers’ serenity on a hippie commune cuts into the very real 1971 McCann Coke ad “I’d Like to Buy the World a Coke”, insinuating that moment inspired the classic campaign, Coke digital consumption increased 991%, comparing May 18 to May 17. This is pretty unprecedented in the history of television, a completely earned reason to within the context of the story to end a popular TV series with an actual ad, and its turned the singalong spot into an instant viral hit 44 years in the making; with Coke already having gotten two weeks worth of consumption around them in less than a day.
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But paid advertisers had their moment, too. The trailer for the new Steve Jobs movie had most people tweeting, but I’m glad I’m not the only one who loves that Adobe ad.
Theories about how the series would end were also making their way around social last night. No, Don isn’t D.B. Cooper, but that was fun while it last, right?
Conversation also turned to talk of the real man and agency behind the Coke ad:
