iSpot.tv is out with its weekly list of the top 10 ads as ranked by Digital SOV (Share of Voice). The Digital SOV is the “percent of digital activity associated with the ad over the past week.”
Leading the list it Starbucks, with an ad announcing the theme of its annual holiday cups. GEICO, which always seems to find new campaigns that catch on, comes in second with its talking raccoons. And a Nissan/Star Wars: Rogue One crossover ad rounds out the top three. Here they are:
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Starbucks: Red Cup Decor
10.32% Digital SOV 7,177,764 Online Views 193,912 Social Actions
2. GEICO: Raccoons, C’mon Try It!: It’s What You Do
9.96% Digital SOV 4,136,003 Online Views 17,033 Social Actions
3. Nissan: Rogue One: A Star Wars Story: Battle-Tested
4.42% Digital SOV 3,233,413 Online Views 3,419 Social Actions
4. Life: Enjoy All of It
2.91% Digital SOV 1,470 Online Views 55,732 Social Actions
5. Air Wick: Magic Wanda
2.69% Digital SOV 219,699 Online Views 34,925 Social Actions
6. Bethesda Softworks: Dishonored 2: Take Back What’s Yours
1.53% Digital SOV 965,761 Online Views 2,002 Social Actions
7. Old Spice: Be Harder
1.10% Digital SOV 1,149,255 Online Views 6,132 Social Actions
8. Samsung Mobile: A Perfect Day
1.00% Digital SOV 3,196,707 Online Views 18,728 Social Actions
9. Johnnie Walker: This Land
0.84% Digital SOV 132,321 Online Views 10,941 Social Actions
10. Verizon: Introducing Pixel: LTE Advanced
0.77% Digital SOV 643,367 Online Views 12,583 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.