Starbucks Holiday Cups Top iSpot Ad Rankings

By Steve Safran is out with its weekly list of the top 10 ads as ranked by Digital SOV (Share of Voice). The Digital SOV is the “percent of digital activity associated with the ad over the past week.”

Leading the list it Starbucks, with an ad announcing the theme of its annual holiday cups. GEICO, which always seems to find new campaigns that catch on, comes in second with its talking raccoons. And a Nissan/Star Wars: Rogue One crossover ad rounds out the top three. Here they are:

Top 10 Ads by Digital Share of Voice

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1. Starbucks: Red Cup Decor

10.32% Digital SOV  7,177,764 Online Views  193,912 Social Actions

2. GEICO: Raccoons, C’mon Try It!: It’s What You Do

9.96% Digital SOV  4,136,003 Online Views  17,033 Social Actions

3. Nissan: Rogue One: A Star Wars Story: Battle-Tested

4.42% Digital SOV  3,233,413 Online Views  3,419 Social Actions

4. Life: Enjoy All of It

2.91% Digital SOV  1,470 Online Views  55,732 Social Actions

5. Air Wick: Magic Wanda

2.69% Digital SOV  219,699 Online Views  34,925 Social Actions

6. Bethesda Softworks: Dishonored 2: Take Back What’s Yours

1.53% Digital SOV  965,761 Online Views  2,002 Social Actions

7. Old Spice: Be Harder

1.10% Digital SOV  1,149,255 Online Views  6,132 Social Actions

8. Samsung Mobile: A Perfect Day

1.00% Digital SOV  3,196,707 Online Views  18,728 Social Actions

9. Johnnie Walker: This Land

0.84% Digital SOV  132,321 Online Views  10,941 Social Actions

10. Verizon: Introducing Pixel: LTE Advanced

0.77% Digital SOV  643,367 Online Views  12,583 Social Actions

Excludes Movie Trailers., is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on . Click here for more on’s methodology.