Stand Up To Cancer (SU2c) aired Friday night on ABC, CBS, FOX, NBC, and more – with each of these networks donating one hour slots of simultaneous commercial-free television for the show – and Facebook was the primary social partner for the telecast.
The entertainment world came together to support cancer research and collaborative medical trials, and to raise awareness. Katie Couric hosted the start-studded show, which included performances by The Who and Lupe Fiasco, and many A-listers in attendance.
“Our partnership with Stand up to Cancer lets celebrities and viewers at home engage personally, in real time, the same way we see people connect with their friends every day on Facebook,” Nick Grudin, Director of Media Partnerships for Facebook, tells Lost Remote. “Tonight’s telecast represents the evolution of the traditional phone bank, using Facebook to connect stars with fans throughout the show, and to amplify every voice building awareness and support for cancer research.”
Facebook utilized its new Mentions Box, which debuted at this year’s Emmy Awards. The Mentions Box is a magic eight ball-like device that celebrities shake and then answer questions posed to them by fans. Celebrities also did Q&A’s from their pages.
In addition to the usual Instagram red carpet presence, Instagram’s new Hyperlapse app made its own red carpet debut: