It’s not very often an ad buy gives more time back to news. From B&C:
Beginning Monday April 2, ABC’s World News With Charles Gibson will air a month-long weekly series with a single commercial sponsors. The series, “Key to the World,” will be reported by Good Morning America weekend host Bill Weir from locations around the world including the island nation of Kiribati and Zamibia. The sponsorships will add approximately five minutes of editorial content to the broadcast thanks to reduced commercial interruptions.
Advertisement