You’d think that a social TV shopping app might come from a show whose characters wear items you might find in a GQ or Glamour magazine. But FX and 20th Century Fox are tapping the biker (and “Sons of Anarchy” fan) retail market with a new iPad app.
The SOA app will use watermarking (listening for audio cues) from new episodes and Blue Ray DVDs to automatically prompt viewers to purchase items that characters are wearing. There will also be a timer option, that will make the items appear as long as you hit play on your TV and device at the same time.
The app, titled, “SOA Gear,” will launch on November 1st in time for the ninth episode of season four. The show currently has an app for iPhone and iPad (which costs $.99), which offers exclusive content for each episode.
“SOA fans have proven to be amongst the most highly-engaged and passionate voices out there,” said Mike Dunn, President, Twentieth Century Fox Home Entertainment. “Groundbreaking technology platforms like the interactive shopping app will captivate fans and enhance the value of the franchise