Wayin, the social intelligence and display company, announced it has raised $13.1 million in Series C financing. With this latest round, Wayin has now received a total of $33.1 million in funding.
The Denver-based company was co-founded by former Sun Microsystems chief executive Scott McNealy and has experienced rapid growth in the past two years. In May, we wrote about how Times Now – India’s most watched channel – integrated Wayin Broadcast into its general election coverage.
Along with Times Now, Wayin helps global brands to quickly launch, run, monitor, and measure social media marketing efforts and make more from activations on all social platforms.
“This is a seminal moment for Wayin and we are honored to have such tremendous support from our existing investors as they doubled down on us,” says Elaine Feeney Wood, CEO of Wayin. “Our investors believe that we have the right team, technology and strategic relationships at a key time in this evolving industry to establish Wayin as a dominate force in the social ecosystem.”
The social intelligence space is crowded, and companies are fighting to differentiate themselves in the eyes of marketers. Earlier this year Wayin acquired Comenta TV, a social analytics company with a large footprint in Brazil, Argentina, Mexico, Colombia, Venezuela, Peru, and Spain. With such a large global footprint, along with a range of Fortune 500 clients in the U.S., Wayin is well positioned to be a leader in the participation TV and social analytics and display space.