Social TV book now available for sale

By Cory Bergman 

It’s hard to believe social TV has come so far so fast. Fifteen months ago, Lost Remote became the first industry site to focus on the intersection of social media and TV, and today a book about social TV hits store shelves. Authored by Hill Holliday’s Mike Proulx and Stacey Shepatin, “Social TV” ($15.96 on Amazon) looks at how marketers “can reach and engage audiences by connecting television to the web, social media and mobile.”

“Getting perspectives from a wide sample of thought leaders (who are all doing incredible things) in the TV space was really important to Stacey and I,” Mike explained to us in November when we previewed the book. “In total, we spoke with nearly fifty different companies and over seventy-five people in order to glean background content, case studies, and/or direct quotes.”

The books looks at “second screen” engagement, social analytics tools around TV, marketing on connected TVs, aligning brand messaging across devices and more.

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