Since moving the draft from Saturdays to Thursdays, the NFL has succeeded in turning it into a primetime spectacle. Despite the lack of surprises (i.e. trades) in this year’s draft, the event drove 2.7 million tweets by 803,000 unique authors. ‘Grey’s Anatomy’ also had a better-than-usual showing Thursday night with back-to-back episodes as Season 11 winds down. 230,000 tweets were sent by 88,000 unique authors.
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