Sling Media looking for network buy-in

Back at CES, Sling Media and CBS announced a deal to allow users to clip portions of the network’s shows and email the clips to friends and even post them online. Called Clip+Sling, the idea is to allow people to post clips on an upcoming Sling Media site with built-in advertising, of which the networks would get a cut. “Why not monetize what was piracy?” says Jason Hirschhorn, the former MTV exec who now runs Sling Media’s entertainment group. “What was once a negative can be a positive.” But convincing the rest of the networks is another matter. “Your business development people, your lawyers, they’re all going to want do a number on me,” he tells media honchos. “And they’ll be right.”