Sling Media, makers of Slingbox, recently launched a “Don’t Get C.W.A.P.” online campaign. “C.W.A.P.” stands for “Can’t Watch Anywhere Pain” and the campaign chides networks and cable service providers for not offering a real TV Everywhere experience. Only Slingbox, so it goes, truly lets viewers watch all their favorite shows anywhere.
Sling built a dedicated microsite (dontgetcwap.com), which describes the “condition”:
C.W.A.P. is a common condition that affects millions of TV lovers. Those with C.W.A.P. suffer from the false belief that they can watch live television anywhere, anytime they like.
AdvertisementThe truth is—they can’t.
It may be their shows aren’t available outside of their home, let alone out of the country. And if there are channels available, they are often not worth watching. Channel-specific apps may only stream in certain regions, or stream so slowly the content is effectively unwatchable. And worst of all, many sufferers downloaded an app from their big cable company to watch TV “anywhere” but then find out they must be “nowhere” because the only TV they can see are old episodes.
If any of these sound familiar to you, you may have C.W.A.P.
Below, a video that complements the campaign: