SI.com and Time.com Also Streaming NFL Thursday

By Steve Safran Comment

UPDATE (11:04 p.m.): The streaming quality has been excellent and people have been tweeting its praises. The embed of the Twitter stream in SI.com has also worked well, as near as I can tell. What is puzzling is that Time.com didn’t post a link to its own embedded video on the front of its home page. A story about the partnership was on the home page (albeit as a sidebar), but not the video of the game nor a link to it. SI.com, on the other hand, featured the video front and center on the home page. Time tweeted a link to the video, so it’s hard to know if this was strategy or just an oversight.

ORIGINAL STORY:

Just hours before kickoff, and our office has received a press release announcing a partnership-within-a-partnership that will give viewers still more options for watching Twitter coverage of  NFL Thursday Night Football.

The Twitter live stream will be available on SI.com and Time.com, in what Time is calling a “syndication partnership.” Future Thursday Night Football games will be on other Time Inc. properties: FanSided.com and TheMMQB.com. The sites will embed the live Twitter timeline alongside the video, according to the release.

Let’s summarize: Twitter is streaming a game that’s on the NFL Network on cable and CBS on broadcast TV. You can watch the Twitter feed on the digital media players attached to your TVs, too. The Twitter feed, in turn, will be available on Time websites. So, Time has a partnership with Twitter which has a partnership with the NFL.

If you miss the game, it won’t be for a lack of options…