Sharing TV Clips Socially (and Legally) with Whipclip

By Adam Flomenbaum 

Whipclip – an app that lets viewers splice and share (legally) TV clips – has launched today, and has secured partnerships with major broadcast networks, including Comedy Central, ABC, CBS, FOX, VH1, A&E and Lifetime, Bloomberg, OWN and truTV. In December, we wrote about the company raising $20 million to launch the service.

Whipclip’s partnership with Comedy Central will manifest this coming Monday for the highly anticipated ‘Comedy Central Roast of Justin Bieber.’ Viewers will be able to create customized clips of the roastand share them across social networks like Facebook, Twitter, Tumblr, and Pinterest and via email and SMS.

According to the release, this will “[mark] the first time a televised event has been shared in real-time.” This is simply overstating the truth, but still, Whipclip seems as though it will provide a cool and valuable second screen experience.

“The days of awkwardly holding your phone up to the TV to record and share your favorite moments may be coming to an end. Whipclip enables users to find and create their favorite TV and music clips and share them intimately with their closest friends or broadly across their entire social network,” said Richard Rosenblatt, co-founder, Chairman and CEO of Whipclip. “Not only benefitting the users but also providing the content owners with a viral user driven method to find new audiences.”

In addition to sharing TV clips, Whipclip also secured partnerships with Universal Music Group and Sony Music so that viewers can also share music videos.

Whipclip’s content partners will have their own set of tools to be able to distribute clips and will have full control over which clips users can share. They will also have access to clip-sharing analytics.

Below, key Whipclip features via the release:

  • Easily clip TV and music videos: Whipclip users can create high quality clips from live or past episodes of TV programs and music videos using a simple clipping tool.

  • Search live and previously aired TV: Via search, Whipclip will find your favorite quotes and moments from live and previously aired episodes. It is the first time TV has been searchable in such an intuitive way.

  • Share clips via social networks, text or email: Whipclip allows users to easily share clips with friends and followers within the app and also on Twitter, Facebook, Pinterest, Tumblr, email, and SMS.

  • Discover and share the hottest moments on TV: Users will be able to discover and watch the most popular clips by following friends and celebrities on the app.