Despite a stormy NYC day, Scripps Networks Interactive (which includes Food Network, Travel Channel, HGTV, DIY Channel, Cooking Channel and more) packed a beautifully designed venue to present their first NewFront, highlighting their non-linear offerings. The message to advertisers was clear throughout – Scripps viewers are the types of consumers that have their credit cards in hand when watching and engaging with content making a perfect recipe to elevate their digital offerings to the next level. Talent from their networks including Bobby Flay, Vanilla Ice, Rev Run and more attended in an event that solidified that Scripps is no longer just a linear brand. Here are the highlights.
Beth Lawrence, Scripps EVP of Digital Ad Sales presented a captivating animation that explained how Twitter Amplify works and why it’s an important piece of their digital offerings.
In their announcement Glenn Brown, senior director of Twitter Amplify said that, “Scripps Networks provides some of the best content around food, home and travel to millions of consumers. Twitter is excited to develop our first Twitter Amplify program with the company to help fuel social conversation around its programming and give Scripps Networks fans the ability engage with this amazing branded content on Twitter.”
They also presented the newest addition to their digital offerings, ulive:
The newest addition to the Scripps Networks portfolio of digital properties is ulive, an online lifestyle video brand delivering the best videos to today’s busy consumers wherever and whenever they want. More than 50 new and returning series will roll out this year, including HGTV host and interior designer Sabrina Soto’s Secrets of a Super Aunt and The Lo Down (wt) featuring TV personality Lo Bosworth. Yoga Rebel also returns for a second season featuring yoga guru and model Tara Stiles.
The networks’ devotion to life beyond linear was well defined at their event and we’ll be watching closely as advertisers find ways to tap into their lifestyle offerings.
Photo from Scripps Networks Interactive NewFront