ABC’s “Scandal” has become a social TV darling, often rating among the top tweeted shows on television, according to SocialGuide. Last night, actress Darby Stanchfield, who plays Abby Whelan, added to the show’s social lure by running a custom Twitter timeline where she posted her favorite fan tweets.
15 minutes before the show started, Darby tweeted:
15 MINS EAST COAST. I’M FEATURING YOUR BEST #SCANDAL & #SASSYABBY TWEETS HERE: https://t.co/emexsWtZji SPREAD THE WORD, #GLADIATORS.
Advertisement— Darby Stanchfield (@darbysofficial) November 15, 2013
Stanchfield’s then selected her favorite fan tweets, which scrolled in real-time while the show was airing.
This kind of hands-on interaction between actors and their fans might serve as a template for other shows looking to boost social traffic around their shows.