The top ten ads of the week are in, ranked by digital share of voice (SOV). According to an iSpot TV spokesperson:
After three weeks of Supercell’s “Clash of Clans” dominance, this week finally saw a nearly complete refresh of the list with seven new ads making their debut.
Despite a week that led into Apple’s big WWDC keynote and all the news that followed, it was Samsung that led the advertising charge to take the top two ad engagement slots in support of the Galaxy S6 Edge device. Its “Wireless Charging, Wide Angle Selfie” spot had the best digital share of voice rating of over 2%, with 2.9 million online views and over 8,000 social actions. And its “Edge Display” spot came in second, with a 1% digital SOV backed by over 1 million online views another 8,000 social actions.
AdvertisementMeanwhile, rival Apple had only one ad in the top ten, the “Shot on iPhone 6 by Antoine D.” which ranked dead last at 10th with a .48% digital SOV ranking, over 300,000 online views and 4,000 social actions. This may prove an interesting foreshadowing to next week, with Apple expected to debut several new ads in support of its newly announced services, such as Apple Music.
1. 6 v 6: Wireless Charging, Wide Angle Selfie
2.07% Digital SOV 2,904,651 Online Views 8,011 Social Actions
2. 6>6: Edge Display
1.10% Digital SOV 1,032,034 Online Views 8,309 Social Actions
3. Substitution
1.02% Digital SOV 509,322 Online Views 11,306 Social Actions
4. Imagination
0.95% Digital SOV 1,376,130 Online Views 3,341 Social Actions
5. Learning Sign Language
0.94% Digital SOV 158,577 Online Views 12,887 Social Actions
6. A Driver’s Life: Driving Matters
0.66% Digital SOV 963,690 Online Views 2,267 Social Actions
7. Clash of Clans: Shocking Moves
0.59% Digital SOV 715,550 Online Views 3,184 Social Actions
8. Because America
0.52% Digital SOV 397,321 Online Views 4,628 Social Actions
9. Hear What You Want: Draymond Green
0.51% Digital SOV 368,984 Online Views 4,736 Social Actions
10. Shot on iPhone 6 by Antoine D.
0.48% Digital SOV 343,126 Online Views 4,355 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.