It’s one thing to binge watch a series. But it’s still hard to get into news on a second screen. That could be changing soon, as Ad Age reported this weekend that Reuters will launch a digital tv service, joining CNNgo and other news orgs trying to get a foothold in the market.
One main feature is personalization, which means that the feed of videos will be tailored based on your location. A viewer in New York won’t see the same packages as a viewer in Los Angeles, at least not at the same time.
While trying to attract younger viewers, that might not be the best thing. Watching a personalized news stream based on location and clicking preferences can be an isolating experience. Especially if half of your Twitter feed isn’t watching the same thing. Where’s the fun in that?