The analyst group Outsell predicts that newspaper circulation will plummet nearly 20 percent by 2010 compared to 2004 levels, and newspapers will face a massive $20 billion shortfall that current online efforts will not erase. “The estimated shortfall is even larger than newspaper executives have acknowledged,” said Outsell lead analyst Ken Doctor. The report urges newspapers to aggressively pursue new top-line revenue growth that goes beyond their “core” online efforts. (Via BuzzMachine)
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