Rant: Cingular is now the new AT&T. I get it.

By Steve Safran 

Companies change names all the time, especially in the telco business. You usually find out this way: Telcom A sends you a note saying “We’re now Telcom B. Here’s your bill.” Never once has this confused me. But, for some reason, we are being exposed to – nay, hammered over the head with – “Cingular is now the new AT&T.” (And AT&T is the new black.) This noise started in January. Please make it stop. We understand. We’re not walking around with our Cingular phones and thinking “Wait – what happened to the bizarre jack-shaped dude on the bills?” We can handle it. Let it go.

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