How bad were the ratings for the web original show Quarterlife when it premiered on NBC this week? It was “the network’s worst time-period performance in at least 17 years,” says Hollywood Reporter. Why? Let’s count the reasons, shall we? First, the show has already run on MySpace. Second, it premiered on MTV earlier on the same day. And third, the show is designed for a web audience of young people who are watching less and less TV.
The web is not TV…
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