The numbers are in: Brands (and Beyonce) won this year’s Super Bowl. According to iSpot, who are actually still tallying numbers in the coming days, there were 476 million online video views and 5.8 million social actions associated with TV advertising around the game. In total, 34 million of those came from Facebook users, a big jump as the company’s native-video offering continues to reshape the online-video space. Nearly two thirds (19.9 million) of the remaining 28.4 million that ran on YouTube were organic, or unpaid.
Game Day Ads with Most Views
- Give a Damn from Budweiser —4.8 million
- PuppyMonkeyBaby from Mountain Dew — 4.3 million
- Drop the Balls from T-Mobile ft. Steve Harvey —4.3 million
Game Day Ads with Most Organic Views
- ‘First Date’ from Hyundai— 2.6 million
- PuppyMonkeyBaby from Mountain Dew — 2.25 million
- Ryanville’ from Hyundai— 2 million
Hyundai was responsible for 13 percent of earned digital activity on the day with 130,000 social actions and 4.7 million earned/organic views. The brand garnered an estimated 303 million social impressions helped by the likes of Kevin Hart and Ryan Reynolds. Hyundai creatives drove over 502,000 social actions, 21.1 million earned views, and 56.1 million total views overall.
Mountain Dew’s Puppymonkeybaby accounted for just over 12 percent of all digital activity associated with Super Bowl 50. The spot generated 241,000 social actions, over two million organic views, and 4.3 million views on the day. The odd Mountain Dew ad had over 340,000 social actions, 7.1 million organic views, and 24.9 million total online views.
T-Mobile ended up in third place with 11 percent of the earned digital response from 237, 000 social actions and 1 million organic views. They had 7.9 million views overall on game day alone. The brand drove 736k social actions, 3.4 million organic digital video views and 36 million views overall.
Budweiser finished a hair above Doritos with just over 5.37 percent of the digital activity made up of 105,000 social actions, 878, 000 organic video views, and 5 million overall views on the day. Budweiser generated 453k social actions, 4.5 million organic video views and 30.9 million video views.
Doritos accounted for 5 percent of earned digital activity on the day, 117k social actions, 297k organic video views and 1.2 million overall views on the day across Twitter Facebook and YouTube. The Doritos baby drove 362,000 social actions and 28.9 million views.