Prime Video’s Thursday Night Football Draws Fewer Viewers in Week 2, Still Wins Night

By Jessica Lerner 

The second week of Prime Video’s Thursday Night Football, which featured the Pittsburgh Steelers vs. Cleveland Browns, garnered an average of 11.03 million viewers, according to Deadline. The game averaged 13.6 million viewers when the “average minute audience” metric is applied.

The 11.03 million represents a +39% boost over last year’s Week 3 game broadcast on the NFL Network. The year-ago game drew 7.96 million viewers across the cable channel, local-market stations and out-of-home sites.

As expected, week two of TNF drew fewer viewers than the Sept. 15 premiere of TNF, which averaged 15.3 million viewers across all platforms, as fans tuned in for the AFC West rivalry matchup between the Kansas City Chiefs and Los Angeles Chargers.


Last Thursday, the Browns-Steelers bested everything else in both total viewers and among adults 18 to 49 (4.27 rating), adults 25 to 54 (4.75) and adults 18-34 (4.0). NBC’s Law & Order SVU, the No. 2 show for the night, drew 5.5 million total viewers, roughly half the size of the TNF audience.

Viewership among A18-34 climbed +113% compared with the same week a year ago on NFL Network, while A18-49 increased +70% and A25-54 rose +54%.