Update: In addition to the guests mentioned below, CNN will also have Cory Booker and NYT’s Nick Kristof on the show. “Send your tweets during the show using the hashtags #Piers and #OnlyOnTwitter (to tell something that could have ONLY happened on Twitter),” explain the producers, who are calling it “the first fully-interactive cable news experience.” Here’s the TV promo for the show.
Earlier: Piers Morgan is dedicating his Tuesday show on CNN to Twitter. “To celebrate my new obsession, we’re going Twitter mad at @PiersTonight on Tuesday,” he tweeted earlier today. “(It) will be the first fully interactive Twitter show – I’ll ask guests questions from live tweets as we go.”
Twitter founders @biz and @jack will be on the show, as well as “top tweeters” Martha Stewart and Alyssa Milano. Executive producer Jonathan Wald said they’re also working on a hashtag for the show.
Morgan in his own right is a “top tweeter,” nearing a half-million followers with a steady stream of tweets throughout the day. Earlier this week, Morgan sent dozens of tweets while stranded on a Delta plane as he tried to get Minneapolis for America’s Got Talent auditions. Delta apologized.
Last month, the Piers Morgan team experienced a social media-fueled ratings bump for its last-minute Charlie Sheen interview. Sheen arrived at the studio with just 4 minutes to air. “Incredible power of social media,” tweeted Wald the next day. “Record ratings for @PiersTonight with no promotion whatsoever, just twitter/facebook, word of mouth.”
As we’ve written about before here on Lost Remote, Morgan’s Twitter tricks should be a case study in TV promotion, from live-tweeting and booking to DMing media reporters for coverage. And for his next trick, we’ll be watching Tuesday’s show, 9 p.m. ET.