Click though rates on ad banners? Less than one percent. Maybe a tenth of a percent. Click through rates on summary feeds from RSS? According to Dana Vanden Heuvel, Director of Business Development from Pheedo, it’s an astonishing 12%. There is money to be made there, and that’s what Dana addressed at the WKRN blogger gathering. Pheedo is, natch, an RSS advertising company. And yes, he offered his services. But the crowd listened. After all, bloggers like money too.
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