The battle between Meerkat and Periscope may already be over. While we all got sucked into the hype, it looks like with Twitter’s support, Periscope might be the live-streaming app of choice. Keyhole, a hashtag tracker, analyzed over 320,000 Meerkat and Periscope mentions and found a few things:
- Periscope has three times more influencers than Meerkat with over 10,000 followers
- Only 41% of Meerkat’s users were repeat users, while 57% of Periscope’s users shared more than one video which means a 39% higher repeat usage.
- Only 4% of people used both platforms.
While the fate of live-streaming apps is still sort of up in the air, it looks like anything backed by Twitter will most certainly succeed on the platform. How could it not? Meerkat may have been first, but it looks like it’s already on the way out. Keyhole analysts concluded that while Twitter may be bullying celebs into using it, only a truly good app drives repeat usage.
Looking at the user base of each platform shows that Periscope has been able to leverage Twitter’s might in finding broader distribution and engaging a much larger number of influencers. But Periscope isn’t winning just because of Twitter’s support. Twitter’s support might help Periscope get on people’s radar, but only a truly good app would be able to drive repeat engagement. It’s the last chart above that proves to be most important — people are trying both platforms, but they’re returning to Periscope at a much higher rate.
You can check out Keyhole’s methods and data for yourself here.