Peacock is becoming the streaming home of Bravo. Peacock Premium subscribers will be able to watch episode of all Bravo series, including hits like The Real Housewives of Atlanta, Top Chief and Below Deck, on the streamer the next day after the air on the linear network.
The announcement was made at Peacock’s NewFronts presentation this morning.
“Next-day availability on Peacock expands Bravo’s reach to a whole new audience who otherwise may not have access to the network, while also giving our ‘Bravoholics’ an easy way to catch up or dig deep on past seasons of their favorite shows,” Frances Berwick, chairman of entertainment networks, said in a statement. “Bravo viewers are some of the most loyal fans across television, and by making our shows accessible to this new demographic, we’re growing that highly engaged audience which ultimately brings more value to the Bravo brand across all our platforms.”
Previously, new episodes of Bravo series had a delay before streaming on Peacock. Now, starting in September, Peacock Premium subscribers can stream new episodes of Bravo series the next day and will have complete access to past seasons.
“We are thrilled Peacock is becoming the streaming home of Bravo, which is such a beloved brand,” said Kelly Campbell, president of Peacock and direct-to-consumer at NBCUniversal. “Full fan experiences like this are part of the extraordinary value we offer Peacock customers.”
Also announced at the Peacock NewFronts event, the streamer and Lionsgate have closed a multiyear theatrical output deal for all theatrically released Lionsgate films beginning with the studio’s 2022 slate.
The agreement brings blockbuster movies exclusively to Peacock and NBCUniversal networks for their Pay 2 window starting in 2024.
Per the agreement, the first Lionsgate film to hit Peacock will be the Nicolas Cage-fronted action-comedy The Unbearable Weight of Massive Talent. Other films include action thriller John Wick: Chapter 4, Hunger Games prequel The Ballad of Songbirds and Snakes, action film Expendables 4, the adaptation of the classic Judy Blume novel Are You There God? It’s Me, Margaret and war drama White Bird: A Wonder Story.
“These agreements affirm the great demand for first-run studio movies across every kind of platform – AVOD, SVOD, basic cable and FAST,” said Lionsgate president of worldwide television distribution Jim Packer in a statement. “This partnership with Peacock shows our ability to capitalize on opportunities in today’s complex media landscape with a multifaceted, layered approach that meets everyone’s needs.”
“Movies are among the most-streamed titles on Peacock, and we continue to expand our premium film offering from top studios, like Lionsgate, to ensure customers enjoy a steady stream of the biggest and best films to enjoy throughout the year,” said Val Boreland, executive vice president of content acquisition at NBCUniversal Television and Streaming.
Lastly, Peacock’s Bel-Air has shattered records to become the most-streamed original series. More than 8 million accounts have watched the series so far, Peacock said at its NewFronts.