Peacock Reaches 15 Million Paid Subscribers, According to NBCUniversal CEO

By Jessica Lerner 

Peacock has reached 15 million paid subscribers, NBCUniversal CEO Jeff Shell said in a CNBC interview on Tuesday. The news made the rounds on Twitter.

Shell also reports the company has an average revenue per user of $10 per subscriber.

The newest figure is 2 million more than the 13 million the parent company Comcast reported during a second-quarter earnings call. That figure was flat from the previous quarter.

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“Given the normal ebbs and flows of our content slate, we were pleased to have stayed relatively flat for the second quarter,” Comcast chairman and CEO Brian Roberts said during the earnings call at the time.

Roberts was optimistic the streamer would have a “very strong” fall as NBC’s next-day broadcast rights became exclusively Peacock’s, following the end of the company’s deal with Hulu.

All current programming—including Saturday Night Live, The Voice along with the One Chicago and Law & Order franchises—now stream exclusively to Peacock, as of September. Previously, the shows stream on both Hulu and Peacock the day after they aired on NBC.

Roberts also pointed to PVOD as a potential growth driver, with early access to Universal films serving as a subscriber acquisition and engagement tool. In the fall the streamer will also have Sunday Night Football, the Premier League and the World Cup’s Spanish-language broadcast.

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