Paper Magazine Attempts to Break the Internet, But Al Roker Actually Succeeds

By Adam Flomenbaum 

rokerthonToday’s U.S. trending topics: #rokerthon, #FixTheInternet, and #BreakTheInternet.

Wait …#rokerthon? It turns out that Al Roker is attempting to break the Guinness World Record for the longest uninterrupted live weather report. The record is 34 hours.

Roker started the report at 10:05 pm last night, and will continue through 8 am tomorrow morning. On social, Paper Magazine’s attempt to break the internet with a photo of Kim Kardashian is no match for Rokerthon. More, Roker is asking people to pledge support via his Crowdrise campaign, which benefits the U.S. armed forces and USO.

Below, a Storify highlighting the best moments of the record attempt thus far: