Beet.tv interviews eMarketer senior analyst David Hallerman on the future of online advertising. Hallerman agrees that paid search is the gorilla of the market right now, but says it’s essentially direct marketing and “doesnt’ engage people’s hearts and minds and emotions like a good video ad.” But Hallerman says repurposed TV ads don’t work either, and he recommends TV commercial producers take a few extra hours while they’re on a shoot and create original content for the web. Check it out:
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