Nielsen Mobile reports that nearly 45% of U.S. mobile video users and 31% of those in the U.K. will be part of the mobile audience for the Olympics. “In general, the event-driven and around-the-clock nature of the Olympics make the next few weeks a really important testing ground for the state of mobile media,” said Nicholas Covey, director of insights for Nielsen Mobile.
Also: Google brings Olympics updates to mobile search
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