Nike’s and UnitedHealthcare’s TV Ads Continue to Drive Major Second Screen Activity

When it comes to TV ads that inspire digital activity, none outperformed Nike’s “Better for It: Inner Thoughts” this week, which accounted for 2.13% of all second screen activity for TV ads on the strength of 2.3 million online views and over 28,000 social actions.

Fellow incumbents United Healthcare’s “Our Song” spot and The Ad Council’s “Diversity & Inclusion: Love Has No Labels” joined it in the top five by continuing to generate value and second screen buzz with each airing.  “Our Song” took second with a .90% digital SOV and “Diversity” ranked fifth with a .46% figure.

But two newcomers to the list managed to elbow into the top five. Nissan’s “Imagination” ad for the Rogue model and Red Bull’s “World of Red Bull” debuted  this week, both generating upwards of a million online views and 4,000 social actions. Nissan’s placement against the return of AMC’s historical drama Turn drove the bulk of its social actions, while Red Bull saw the most benefit with American Dad.

So without further ado, here are the top 10 ads of the week ranked by digital share of voice*, powered by iSpot.tv. iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing, and Yahoo!

1. Better for It: Inner Thoughts

2.13% Digital SOV  2,322,434 Online Views  28,804 Social Actions

2. Our Song

0.90% Digital SOV  371,546 Online Views  17,142 Social Actions

3. Imagination

0.70% Digital SOV  1,345,096 Online Views  3,901 Social Actions

4. World of Red Bull

0.64% Digital SOV  1,148,509 Online Views  4,532 Social Actions

5. Diversity & Inclusion: Love Has No Labels

0.46% Digital SOV  251,131 Online Views  8,664 Social Actions

6. Lilly Pulitzer for Target

0.39% Digital SOV  40,333 Online Views  8,393 Social Actions

7. Long-Term Commitment

0.38% Digital SOV  5,717 Online Views  8,969 Social Actions

8. Come Alive

0.36% Digital SOV  181,120 Online Views  5,880 Social Actions

9. Flash

0.28% Digital SOV  74,569 Online Views  5,783 Social Actions

10. Shape Your Time

0.24% Digital SOV  569,204 Online Views  412 Social Actions